Choosing a domain name for your business can be crucial to its success or failure online. Many people think that their initial choice should be the business name, however a little creative thinking goes a long way online. More often than not a business name is simply too long to consider seriously for a domain name. It also stands true into todays world that localised keyword domains are out. Simply because they inhibit business growth, and stunt your product offering to one local area. When developing a product brand (i.e. your domain name) it needs to be a memorable name.
More and more search engines are putting less emphasis on keywords inside a domain name, because they feel spammy and putting more emphasis on more on how many visitors stay at the site, i.e. content is key. Build your site for your visitors, and the search engines will follow. Choosing a .ie or .co.uk can be useful however if you plan on working within certain boundaries geographically, as top level domains are filtered inside say google.ie results, when the visitor decides to search for “only results from Ireland”. This is worth taking into consideration.
Many businesses online have achieved good publicity through using web2.0 domains, however this is the minority rather than the majority, so be careful. Some domains will attract attention and also link love if they are interesting enough. We can offer advice if you need it on choosing an appropriate domain.
