Bluetooth marketing on the way out?
Outlaw reports this morning that recent legislation has now meant that Bluetooth Marketing is now being re-examined by the government, and the law could be changed to make the process illegal. With entire business models based on the technology, this could spell disaster for a number of firms who have invested heavily in Bluetooth Push technology.
The ICO announced a new interpretation last month.
In a statement, the ICO said: “Following discussions with the Department of Business, Enterprise and Regulatory Reform [DBERR] and others the Information Commissioner’s Office has amended its guidance on the Privacy and Electronic Communications Regulations 2003.”
“The guidance previously stated that marketing messages sent using Bluetooth technology would be subject to PECR rules relating to the sending of unsolicited marketing,” it said. “However, the Regulations only apply to messages sent over a public electronic communications network and we have concluded that Bluetooth messages are not in fact sent using such a network. We have amended our guidance accordingly.”
If this comes to pass a number of firms such as the sites below will be affected.
http://www.bluetooth-advertising.co.uk/
http://www.bloozy.co.uk/
http://www.nextgenbluetoothmarketing.co.uk/
linky
posted:December 19, 2008 8:09 pm
Well Paul, despite our special mention above, a year on and Nextgen Bluetooth Marketing continue to grow and are now working it many UK police forces to take the message into brand new areas.
Check back to http://www.nextgenbluetoothmarketing.co.uk to see how we are getting on
Anthony Foster ( Bluetooth Marketing)