Web Design Ireland

We are all creative, everyone, and I mean EVERYONE has a creative side to themselves. We simply get stuck in ruts, or allow our minds to close to the idea of being creative. If you think you are creative, you will become more creative. Task it with coming up with ideas, both large and small, and automagically, it will.

Thomas Edison held 1093 patents. He believed in coming up with small ideas every day, and one major idea every six months. In other words he kept his brain ticking over constantly, tasked with creative ideas. There are some simple things we can do to become more creative, without trying too hard.

1). Change your routine.

As humans we are creatures of habit, dont allow yourself to be too comfortable. What difference to your thoughts would reading a different newspaper, or taking a different route to work make? You may learn that some routes are faster at different times of the day, or that there is an interesting business section in a different paper on a Tuesday. If we break the mould we allow ourselves space to be open to ideas.

2). Combine.

Take two of your existing products or services, could something new be created from combining these? Take the Sony Walkman for example..this product happened by complete chance. Sony wanted to created a product that recorded and played cassette tapes. The initial product was a failure -the engineers used it to listen to music whilst they worked on different projects. One day one of the companies founders was visiting the workshops, and thought that it would work well with a portable headphone product happening in another part of the factory. The resulting product was the Walkman, it was given virtually no funding to launch, thinking it wouldn’t take off. Instead the press release wasn’t even given on paper - instead released on cassette tape. Young people adopted it as a fashionable icon of the 80’s and the rest is history.

3) Put the cart before the horse?

A young entreupreneur selling fridge freezers from door to door, thought that he could increase sales by selling firstly frozen goods door to door. When customers had no where to store the goods, he was standing with an order pad.

4) Adapt your marketing to meet the product

3M Pads were almost a complete failure. The sticky notepad as we know it today was initially launched via traditional advertisements. This created almost no impact whatsoever, it wasn’t until the marketing manager for the company noticed workers playing with the pads that he changed his strategy entirely. He got the sales teams to distribute as many free samples as they could, and as a result, the 3m pad became one of 3m’s best selling products.

5) Adapt an Existing Product

Adapt an existing product, perhaps add additional features. This could create an additional market with an additional audience.