Web Design Ireland

If you are creating content for your site based solely around your own business, it may be worthwhile thinking a bit more outside the box. Granted - your business may be what you know inside out, and can therefore you can easily generate accurate relevant content around that, however, step inside your potential customers shoes and have a thought / ask them what is going on in their business.

The following should help you brainstorm a few ideas for content:

1). Start off identifying fully your customer base.

Every business that is successful knows its customers right? Wrong. There may be other potential customers further down the food chain that you haven’t either marketed to yet, or who you skipped over for other reasons. For example lets say, for the sake of argument your business is in…Selling handbags. You have two main customer groups - your large corporate chains who buy in bulk, and your retail customers who buy through your own website. You market your website to people with disposable income, who can afford your goods. You write website content for those people, your articles are based around affluence, lifestyle etc. Why not put a few articles on your site relating say to teenagers, or younger women? They may not have the income, but if you get them onto your site, their mothers may do.

2). Get inside their heads.

Write outside the box. If you are selling website services, you are looking for business owners or marketing managers to land on your site. Start writing content that makes sense for them. Write guides on how to file a tax return, or on juggling a high power job with a family, things that make sense to them.

3) Profile your customers

Profiling your customers is always beneficial. To further profile your customers, get them to fill in surveys for rewards. Find out what they like doing etc. Build a marketing database through your website that lets them log in, and logs what they are doing. Does Joe who plays Tennis, visit the product page for tennis rackets more than for tennis balls? If he does, which does he buy more of? These are the sort of question you need to know, so you can tailor your site to meet the demands of you customers and ultimately increase sales. Another great thing to learn, is how other people navigate your site. You may be able to get around it ok, but do other people take a less efficient path?

4) Find out industry specific issues.

Find the problems (via surveys?) within your customers / visitors industry, and offer them the solutions to them through either your website, an article or a product. If you can even talk about the particular issue, and get them to interact with your website, you have scored a goal. Better again if you can develop a solution. You will only ever hear about these sorts of niche opportunities if you keep your ears close to the ground.

5). Take website keywords and manipulate your content accordingly.

Just a few days ago I posted content on Radio Advertising Northern Ireland. It was a rant at how poorly I thought the existing advertisers portray their products using radio. But it got traffic, and the number one spot on Google. So are people that are looking for radio advertising looking for website advertising solutions Northern Ireland. I think so.