Web Design Ireland

I heard a brilliant marketing campaign the other day which emphasised the importance of combining both online and offline campaigns and how word-of-mouth marketing can be married beautifully with social media marketing.

The campaign was for LG electronics across Ireland and the UK, and what they were promoting was for members of the general public to become the “face of LG” by coming down to their local shopping centre, get snapped and be entered into the competition to become L.G’s new model.

All well and good. L.G. score a new model on the cheap, and members of the general public become brand exposed whilst entering the competition. But here comes the real brilliance..

In order to win the competition your picture will be posted on the web and voted for by others, and entrants are encouraged to tell their friends in as many ways as possible to vote for them, all via the website. So basically what they have done is create a huge link campaign to the “face of L.G website”. You email all your buddies telling them you’ve been entered, and “please vote for me”..You post it on your Twitter account, Your Facebook Account Your Bebo account, all the places around the web that you have friends, you tell everyone about it via text message etc etc. Bear in mind that there are likely to be thousands of entrants in the competition, each of them within the demographic of social networking site users.

Effectively, what the marketing team have created is a viral marketing message, combining offline and online marketing methods spread by the very people that they wish to reach, all without them even realising what L.G’s real goal is, and thats where the real brilliance lies.  Marketing Transparency.