Using Twitter for Marketing, an alternative use.
View all posts by Paul AnthonyI love my RSS feeds. In fact with my Google Reader showing in excess of 125 feeds, some would say I’m a bit of an RSS nut.
Here’s another essential RSS feed to add to your growing collection. Custom twitter searches.
Twitter for Marketing
To backtrack a bit - If you are in business online or off, you’ll definitely know that a sale is nearly always made easier when the timing is right. If a customer is looking, and you are providing, well then 80% of the sales patter is instantly avoided. Which is great. Twitter, considering it is a real time system, provides us with people’s needs and desires already. In fact if you haven’t seen it already, Amy Hoy’s Twistori is a great example of how we can use the power of twitter in real time, to tap into people’s feelings etc.
Turn this idea on it’s head, and have a look at what services you can provide people on Twitter, depending on what they are doing at a moment in time. We offer SMS Marketing - so how many people are for example: currently planning an SMS campaign on Twitter?
Twitter Searches Rock
You can also see that a RSS feed is available for whatever you are searching for. Added benefit being that combined with alerts, you’ll never miss a prospect again. You could of course use this concept for promoting say, a nightclub event with searches such as “dont know where to go for a drink” etc. Or combine multiple terms to fine tune what you are offering geographically - “where can I go for a drink in Belfast” etc. Twitter advanced search also detects whether something is positive or negative, which gives you scope to fulfill other people’s unsatisfied customers with the correct search.
The only limitation is with your imagination.
Sep 24th 2008
Cool insight on some new uses for Twitter. Have you contacted anyone yet (to tap in on their posted feelings) using the search? What was the reaction?
I would have commented earlier, but I was hypnotized by Amy Hoy’s scroll…
Sep 25th 2008
Hi Sidra - I have actually contacted a few people and the response has been so far very positive..
Considering that it (twitter) is almost like overhearing someone’s conversation, I’d expect that sort of response, as you are chiming in with the right product at the right time.