Just wanted to say love your site, some great stuff on there.
Paul.

That’s awesome, the printed options is something I hadn’t thought of – as you say sometimes showing the result on paper can be beneficial.

Thanks for commenting!

We also tend to employ a strategy for making big changes that are bad into not so bad little changes. When a client comes up with some silly graphic idea, like #2, present three options on a printed document: 1) the way it is, 2)ugly big.. like everyone things it’s bad, 3) and just big enough that it didn’t hurt the design too bad, but not nearly as big as they would have wanted it to be if left to their own devices. Human nature leads them to the moderate and still decent version.

Also, with #2, I’ve noticed that usually, just making the text larger in the logo can get the same effect, to some degree. Many old school business people are older and may not appreciate smaller, sleeker looking text like the rest of us. :P

Sometimes you can mess with this, and sometimes not, but a subtle shift in text size to be just a bit more readable can sometimes get you out of that as well.