Jan
22nd
2009
What is branding
posted in: Marketing
What its not
Branding is not just about logo’s and business cards
Branding is not wrapping something up with a bow
Branding is not about looking good, its about being fantastic
What it is
Branding is absolute integrity and honesty
Branding is about being extraordinary
Branding is gently exceeding expectations
Branding starts when a customer walks through your door
Branding is admitting when you are wrong – even if it has financial implications
Branding is building trust
Branding starts at grassroots
Branding is zigging when everyone else zags
Branding is provoking an emotional response
Branding lives forever
