Is information / content itself not the social object? The dialogue and information share between people within the social network?

And for that reason can we really blame the decline in popularity for services such as Myspace on the lack thereof? I’m not convinced. Personally, I think its alot to do with people getting older, and the network audience shifting towards a more mature feature set and professional (looking) platform. i.e. Facebook. The trend may also be just a perception of “whats hot and whats not” and the sheep effect coming into play.

Thanks for stopping by and commenting.

Paul.

Good summary. Am also reading Groundswell but I’d credit Jyri Engestrom (Jaiku, now Google) with my inspiration on social objects. I can’t find his slides from Web2, but there’s another pretty similar set on Slideshare: http://www.slideshare.net/rashmi/jyri-engestrom-social-objects

Hopefully see you next month :)