I've been having a lot of private conversations recently with other bloggers, over Skype, and we often end up debating on the different approaches we each take to blogging, and the different types of results each technique achieves.  When you've been writing for any length of time, you always get c...

It still surprises me how many brands are still ignoring video.  It is estimated that by 2012, 90% of data will be video, and with YouTube unlikely to be unseated as one of the most popular site for video content, its simply a channel that brands won't be able to ignore.  The following collection ...

Business intelligence is most effective when focused on operational, real-time data, and fast-moving KPIs - things you want to look at frequently because they change on a minute by minute basis. I've noticed  a growing trend recently in the number of web applications specifically designed to aggr...

It's well recognised in the marketing community that beautiful infographics are to backlinks, what diamonds are to Naomi Campbell.Information graphics or infographics for short are hot to trot online for a number of reasons. Firstly, they illicit the  'wow factor' response, (especially if the...

One of the most difficult (and arguably most important) metrics to accurately measure online is the actions of your users. Knowing how your readers move around online is paramount to increasing conversion rates, revenue and the overall success of your site. Over the years I've seen a number of heat...

I've previously had a go at creating a website checklist of the things you should pay attention to prior to the launch of a new site, however I haven't went into great detail on the things which make a difference with regards to search engine optimisation and marketing. So here's my own personal SEO...

[caption id="attachment_6011" align="alignright" width="300" caption="This image was named 'hero' on the Apple website. Could it be just that?"][/caption]This week, Apple added yet another addition to their product family - the Magic trackpad. Ordinarily, I wouldn't really bat an eyelid,...

Paypal is one of the biggest and most widely adopted forms of online payment on the web today. With the weight of Ebay behind it, PayPal has truly went from strength to strength, and is a well recognised web brand. That said, it hasn't avoided negative press, with reports of accounts being frozen, a...

In dealing with larger websites, there's often little snippets of useful data hidden away in your analytics software.  When analysing the keywords which send traffic to a site,  it makes sense to segment that data to help make it easier to process, and understand. On a recent project of my own, I ...

Raising money online is something that all of us will probably have to do at some stage. The days of knocking on doors looking for sponsorship are slowly coming to a end, with the web offering one of the easiest ways of sending money, and rallying around a particular cause.  Once you've rounded up ...