The web has made making contact with the offline media much more accessible. The rise of social media and collaborative platforms such as Twitter have aided the process even further, and extended the reach of journalists to not just the heavy hitters in the industry, but to average Joe's like you an...

If you've been creating content online for any length of time, you'll know that its important every once in a while to churn out a really great post that is both comprehensive, useful and will attract links from around the web by going viral. Why would you want this? Well firstly you gain an infl...

I've had the priviledge this month of being interviewed by Marketing Age magazine alongside Lauren Fisher and Conor Lynch, on the "Rules of engagement" for social media. This interview was conducted by Marie Boran so a big thanks to her for featuring us. You can read the full interview extract be...

"Social proof is the is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appro...

Blog comments are without doubt one of the most useful ways to promote yourself online, but have a tendency on the whole around the web to be a relatively small part of people's attention. Comments to many are  micro updates that don't have much value. With the introduction of third party intera...

There are often times when you inspiration hits you like a bolt out of the blue, and you are either away from the t'internet - or need quicker access to your blog.  There are a couple of desktop based solutions this that some bloggers may prefer and this post reviews 7 of the best free blog client ...

In part one I've described rss subscription as an important metric to measure, the second of this three part post shows you how to setup and monitor the all importan site wide search in Google Analytics. Why monitor your searches? If you can see what people are expecting on your site, then it foll...

Google Analytics is an awesome piece of kit - considering that it is free.  It pretty much measures everything a webby / blogger would want. However there are a few bits and pieces that I would recommend you measure on your website that take an additional bit of work on your part, but can enhance t...

This is a question many newbie bloggers ask when they are starting out - and even seasoned pro's sometimes find it hard to time manage.  It's a question I've overheard on the grapevine recently. As your subscriber count grows, the pressure on you to produce content regularly to keep visitors happy ...

There's a new crazy in town. Lifetracking. Taking up where Twitter left off, a couple of services have cropped up around the web which are documenting your life further again. Lifetracking is the new Tweeting, with the main aim of providing a more thorough documentation of what you are doing, and wh...