Tease and reveal campaigns are nothing new.  Traditional marketers have been implementing this type of campaign since the dawn of time, particularly in an outdoor capacity. The concept is a simple one: The tease phase raises the interest of an audience to a particular brand, service or produc...

I've had the priviledge this month of being interviewed by Marketing Age magazine alongside Lauren Fisher and Conor Lynch, on the "Rules of engagement" for social media. This interview was conducted by Marie Boran so a big thanks to her for featuring us. You can read the full interview extract be...

Augmented reality is becoming more and more widespread, and is set to become shit hot property in the years to come. For those of you who aint got a clue what it is- basically augmented reality is a technique which combines real-world and computer-generated data to create a virutal reality. It enhan...

There's a new crazy in town. Lifetracking. Taking up where Twitter left off, a couple of services have cropped up around the web which are documenting your life further again. Lifetracking is the new Tweeting, with the main aim of providing a more thorough documentation of what you are doing, and wh...

If you've been writing content online for any length of time, you'll recognise that the SERP's tend to be more competitive in certain areas than others. In order to gain traction, you'll have to come up with something that brings visitors in through the backdoor. This is where the technique of piggy...

Traditional push marketing is slowly dying.  What used to attract attention is falling on deaf ears and people are embracing pull marketing to get their message to the people that want to listen. With small businesses - the web has levelled the playing field.  Gone are the days when huge market...

[caption id="attachment_1853" align="alignright" width="300" caption="reputation management for free!"][/caption] Reputation management is everywhere, you can't turn a corner on the web without seeing another service crop up out of the woodwork to monitor your company reputation online. Infact, t...

Successful marketing is three quarters idea driven, and one quarter research, so the follow are a list of sites which may help you gain feedback on that redesign, or assertain with some degree of certainity of your new websites' potential success. They may also help you in closing the feedback loop,...

The internet has provided a great mechanism for market research. Where previous traditional methods  include focus groups, panels or face to face interviews, via a wide range of mediums - the internet provides a cost effective route to getting the research you need when you need it at speed, and at...

Email marketing should be an integral part of your marketing strategy online. Period. No matter whether you are a big dog, or a little pup, permission based email marketing is powerful, relevant and well worthy of your attention. However it is difficult to create a good campaign which gives your con...