Everyone knows that email is one of the best converting tools in your online marketing arsenal.  As a sales tool, it kicks arse, as customers have already opted in to hear your message, and are far enough down the relationship chain to care about your message.There are a shed load  of email ma...

With the rise and rise in social media, its often easy to overlook the slightly old - school marketing methods to help your site grow. Not every site vertical fits perfectly into with the demographic of users within digital marketing channels such as Twitter or Facebook, and depending on the audienc...

Email marketing should be an integral part of your marketing strategy online. Period. No matter whether you are a big dog, or a little pup, permission based email marketing is powerful, relevant and well worthy of your attention. However it is difficult to create a good campaign which gives your con...

Email marketing works. It's the way many of us communicate on a daily basis with our customers. Provided the email content remains personal, relevant and above all permission based, email marketing can revolutionise your business. The beauty lies in the viral nature of it, with the ability to quic...

If you are running a web based business, then it is absolutely crucial that you reply quickly to emails. Your customers expect a reply from an online store, or business quicker than they would if they left a voice message. The reason being - an online shop - if open, carries the same expectation tha...

Many people wonder how email as a communication medium has not died under the barrage of spam. Granted the spam wars are not a thing of the past as predicted by Bill Gates just yet. As spam detection ges more widespread, the way that spam reaches us steps up a gear. We have seen over the past three ...

1) Double Opt - in your listThe bounce rate with double optins is usually lower compared to those were you have the email address not confirmed. Make sure your email marketing software implements this - otherwise you may find that your list gets filled with users who have made a typo in their em...