The web has made making contact with the offline media much more accessible. The rise of social media and collaborative platforms such as Twitter have aided the process even further, and extended the reach of journalists to not just the heavy hitters in the industry, but to average Joe's like you an...

If you've been creating content online for any length of time, you'll know that its important every once in a while to churn out a really great post that is both comprehensive, useful and will attract links from around the web by going viral. Why would you want this? Well firstly you gain an infl...

"Social proof is the is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appro...

Here's the advice I would give to anyone looking for more traffic to their site. This is a follow on post from my earlier post on tips for building traffic - and covers a few things I didn't get a chance to squeeze in. Search referral is the source of the majority of traffic. Or as my mother alway...

If you've been writing content online for any length of time, you'll recognise that the SERP's tend to be more competitive in certain areas than others. In order to gain traction, you'll have to come up with something that brings visitors in through the backdoor. This is where the technique of piggy...

Why do people link? If you can work out the answer to that question, you are well on your way to website success. I've my own thoughts on the different types of content that work online, and why they work. People link to web content for a variety of reasons,  but for any webmaster backlinks should ...

The first thing that I do when I'm promoting a particularly good piece of content is to scope out the websites within the design community that allow user submitted content. There are a couple of larger sites / blogs with good content that allow this - a simple tagline with a link that can direct vi...

I've had a question recently from Phil on the subject of blogging, and what advice to give someone who has just started out doing it. This post hopefully summarises what I've learned personally in the 18 months that I've been doing it. Platform My own platform of choice is Wordpress. I have to say...

I've blogged before at length about some of the things I personally feel e-commerce sites are doing wrong, and can do better. However in my opinion, one of the fundamental problems with e-commerce on the web is that retailers think about an online shop in the same way they do an offline bricks and m...

Starting out with a new blog can be extremely daunting - even for experienced webmasters. The possibility of all your hard work ending up in the domain name heaven, because you lose interest, or traffic to your site isn't what you initially predicted can be really offputting. It's easy to get stu...