Relevant traffic is important for small businesses for a variety of reasons. If you own a business that deals primarily with local people, and are looking for your website to increase sales, there's absolutely no point in having a shed load of visitors who have a quick read of your content, then dis...

Today, Microsoft have just relaunched their latest addition to the search space, Bing. They tout it as a serious competitor to Google but then, we've heard it all before with Live search. However since that launch MS have acquired Powerset with an aim to integrating natural language features (and wi...

SEO is a wide topic - one minute you are researching, the next managing someone's reputation in the SERP's. Luckily some of this can be automated, and over the years some sites have positioned themselves as leaders in providing tools that every SEO needs. Hopefully this roundup summarises some of th...

If you've been writing content online for any length of time, you'll recognise that the SERP's tend to be more competitive in certain areas than others. In order to gain traction, you'll have to come up with something that brings visitors in through the backdoor. This is where the technique of piggy...

Why do people link? If you can work out the answer to that question, you are well on your way to website success. I've my own thoughts on the different types of content that work online, and why they work. People link to web content for a variety of reasons,  but for any webmaster backlinks should ...

Within any professional industry there are some in house terms and phrases used that need definition and clarity to the uninformed. Search engine optimisation is no different. I've written some post in the past that mention some of these, without elaborating on them - this post will hopefully serve ...

Most people that maintain a website or blog, don't actively engage in keyword research. Keyword research is basically SEO geekspeak for checking out what sort of volume of traffic is attached to a particular phrase, or keyword. If you've been blogging for any length of time, you'll come across a...

Query deserves freshness (QDF) is a term used by Amit Singhal in a New York Times article back in 2007.  It describes an algorithm which ranks content which is likely to be current, relevant or of temporal importance and artificially inflates the ranking of a page - before that page has gained any ...

Some sites have it tough. If you are building a site such as Flickr, or are a photographer wondering how to get better  exposure (pun not intended) for your images via search engines, you are generally up against it. With the majority of your content being visual, it's harder to get a decent rank o...

One of the first sites that I've seen advertising on Twitter is ExecTweets. The site launched today from Federated Media, and sponsored by Microsoft, is built on top of the Wordpress platform. The basic gist is that execTweets collects posts from corporate executives, and allows a digg style voting ...