Picked up an interesting / innovative use of SMS over on Yahoo News. A bull elephant named "Kimani" in Kenya has been fitted with a mobile SMS chip which broadcasts an SMS text message when it approaches a specially designed "GeoFence", developed using a global positioning system that mirro...

1. Sales Promotions Urban Outfitters (http://www.urbanoutfitters.com), a major retailer which offers customers shoes and furnishings, launched UO TXT via (https://www.shoptext.com/main/index.action) in June to alert regular customers to pre-sales and new items. Numerous other retailers have followe...